Kirjoittaja: Jannica Nyman

Jannica Nyman

Consuming happiness: How consumer culture steers Nordic consumption behavior?

Finland’s ranking as the happiest, and all the Nordic countries joining the top 10 ranked happiest countries in the world in the World Happiness Report, invites a captivating question: How do the Nordic consumers’ consumption patterns relate to their renowned sense of happiness and perception of a ‘good life’? Set to be completed by December […]

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