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Katharina Schilli

Digital Realities: Transforming a company through a multi-perspective approach

Digital transformation has become essential in business value creation, with the media industry being in the vanguard. Facing competition from global tech-leaders and `born digitals´ like Google, Amazon, and Netflix, domestic media companies race on many tracks, such as AI-supported content creation, personalization, and new business models. Within companies, employees are in search of new […]