Kirjoittaja: Larissa Braz Becker

Larissa Braz Becker

From customer to consumer journeys

Customer experience has great managerial relevance. A survey revealed that more than 90 % of executives see the improvement of customer experience as a managerial priority (Oracle, 2013). In the same vein, customer experience has been in the forefront of the research priorities of the prestigious Marketing Science Institute since 2010, revealing its importance to […]

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