Blogi

Gehan Ethugala Pathiranage

Utilizing AI-enabled Social Robots for Business Renewal in Service Sector

Artificial intelligence has accelerated the development of social robots for service environments, with adoption in the hospitality sector increasing after the COVID-19 pandemic due to rising demand for contactless yet high-quality services. Despite rapid global market growth, Finland remains a marginal player, accounting for only 0.20% of the hospitality robotics market. This raises a key question as […]

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Mikhael Adisa

Leveraging CSRD to Enhance Sustainability Leadership and Innovation in Finnish IT Services

This research explores how the EU Corporate Sustainability Reporting Directive (CSRD) can serve not only as a compliance requirement but as a strategic driver of sustainability leadership and innovation among Finnish IT service firms. As regulatory expectations rise, organizations face growing demands for reliable data, transparent governance, and digitally enabled reporting processes. These shifts create […]

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Katarzyna Brander

Tech-driven evolution in consuming fashion—and how it affects consumer behaviour

Maybe you haven’t heard people refer to digital fashion. But you might have seen a friend’s face or your child’s eyes light up at the thought of the latest avatar skins. Or maybe you’ve read what the financial papers are saying as investors start to acquire virtual clothes as part of their portfolio.  These all manifest what is defined as integrating fashion with 3D virtual technologies, where rendered garments get devised and produced virtually. The digital-fashion phenomenon emerged in the late 2010s via advances sparked by […]

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Truc-Mai Jenny Vien

Unfolding the processes of entrepreneurial foresight: A qualitative study into the foresight practices of entrepreneurs in HealthTech

The HealthTech sector is a rapidly evolving industry with driving developments, such as the digitalisation, which offer opportunities for firms to transform the delivery of healthcare. It is therefore vital for SMEs in HealthTech to systematically anticipate changing developments in the business environment to remain competitive. Hence, this research addresses this critical business challenge by examining the foresight practices that enable […]

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Jyri Hoffrén

Kuluttajien vihreät uhraukset SHIFT-viitekehyksen valossa

Kestävä kuluttaminen vaatii usein uhrauksia. Monet meistä ovat kohdanneet kaupassa tilanteen, jossa on valittava kahden tuotteen välillä: toinen markkinoi itseään eettisenä ja kestävänä vaihtoehtona, kun taas toinen on halvempi, tehokkaampi tai ominaisuuksiltaan monipuolisempi. Väitöskirjassani tutkin, millä perusteilla kuluttajat ovat valmiita tekemään tällaisia luopumisia kestävämmän kuluttamisen puolesta. Uhraukset voivat tarkoittaa paitsi hinnasta, laadusta tai ominaisuuksista tinkimistä […]

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Joshua Silberstein-Bamford ja tutkimusryhmä

Virtual Entertainers: An Emerging Dimension of the Music Industry

The global music industry is undergoing a profound transformation. As digital platforms reshape how music is produced, distributed, and experienced, virtual entertainers (AI-generated, animated, or holographic performers) are emerging as a new frontier for business renewal. From metaverse concerts attracting millions of attendees to virtual artists designed for global audiences, virtuality offers new ways to […]

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Gülfem Özmen

Research visit at the Institute for Manufacturing, University of Cambridge

Reflections on research, collaboration, and impact With the grant I received from the Foundation for Economic Education, I spent six months (June–December 2025) as a visiting PhD student at the Institute for Manufacturing (IfM), part of the University of Cambridge Department of Engineering. I was hosted by the Innovation and Intellectual Property Management (IIPM) Laboratory, […]

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