EtusivuVäitöskirjaSivu 59

Engagement and Relatability: Facilitators of Meaningful Consumer-Object Relationships

Sustainable Market-Shaping and Responsible Consumption From a Firm and Stakeholders Perspective

Coherence or Diversity in Corporate Identity? Varying Perceptions as Sources for Corporate Branding

Adopting a Service Design Approach in Financial Organisations

Leading Fast Expert Teams and Dispersed Expertise on a Digital Platform

Towards Effective Virtual Co-Creation Processes: Digital and Social in Large-Scale Virtual Cross-Border Collaboration. Cases from Collaboration Platforms During COVID-19 Pandemic

Human resource management practices and employee well-being

The Race of Business Schools Prestige in Developing Countries, where International Accreditation and Rankings are Missing

The impact of brand misconduct on consumer-perceived brand equity: The moderating role of luxury perceptions