EtusivuVäitöskirjaSivu 37

Growing influencer credibility to drive endorsement effectiveness

Vapaa-ajan matkailu kulutusmuotona elämänpolitiikan kontekstissa – kriisejä, arvoja, valintoja

Mentoring encounters and corporeal ethics

LGBTQ as a segment of inclusive tourism

What keeps potential entrepreneur from putting their ideas into practice?

From altruism to egoism in marketing of sustainable lifestyles? – Subjective well-being as an egoistic driver for change towards anti-consumption of clothing

Consumer subjectivity in arts consumption and production on social media

Platform-based entrepreneurialism from the perspective of complementors

Digital Marketing-Investigating the effectiveness of digitization of loyalty programs on customer loyalty in Finland