EtusivuHankkeetThe combined importance of industrial brand equity and B2B strategic brand management in the context of value co-creation with international customers

The combined importance of industrial brand equity and B2B strategic brand management in the context of value co-creation with international customers

Päähakija
MSc (Econ) Marina Kovalchuk
Rahoitettu hanke
The combined importance of industrial brand equity and B2B strategic brand management in the context of value co-creation with international customers
Summa
2 500 €
Vuosi
2020
Käyttötarkoitus
Konferenssimatka
Tukimuoto
Yleinen apurahahaku
Apurahakategoria
Liiketoiminnan uudistaminen
Alue
Kuopio
Rahasto
Huugo ja Vilma Oksasen rahasto