EtusivuMarkkinointi, kilpailu, viestintä, kuluttajaSivu 3

Brand Building in SMEs

Customer experience

Enhancing service revenue in business-to-business contexts

The Theory and Practice of Bilevel Optimization: Solving Bilevel Problems Using Evolutionary Algorithms

Analyzing the impact of mobile devices and social apps on general and specialty e-tailing

Examining Consumers´ Intention in Mobile Banking Technology and Services Adoption and Continuous Usage

Impact of market orientation on dynamic marketing capabilities and Finnish SMEs performance: Role of knowledge transfer capacity and absorptive capacity

Beyond the Service Encounter: Retail Bank Customers’ Independent Value Creation

Customer Journey Analytics: The Influence of Direct Versus Retrospective Data Collection Methods