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Rainbow Families READ MORE
Growing influencer credibility to drive endorsement effectiveness READ MORE
Management practices and innovation: The role of paradoxical tensions and national contexts READ MORE
Osallistuminen Tourist Research Centre konferenssiin Gdanskissa 20.-23-4-2023.Osallistuminen AIEST konferenssiin syyskuu 2023 READ MORE
IMP Asia2022 conference paper: “Emic and etic approaches in international business marketing research – A divide or a continuum? Literature review and research implications” READ MORE
Value creation in tourism: Fishing tourism experiences READ MORE
Vapaa-ajan matkailu kulutusmuotona elämänpolitiikan kontekstissa – kriisejä, arvoja, valintoja READ MORE
Brand identity diversity – Conceptualization, the role of co-creation and an exploration of success factors from a stakeholder perspective READ MORE
