Home › Projects › VK In quest of wellness – Investigating the commercialization of health and appearance and consumers’ value formation
- Main applicant
- KTM Miia Grénman
- Project name
- VK In quest of wellness – Investigating the commercialization of health and appearance and consumers’ value formation
- Amount
- 20 000 €
- Year
- 2015
- Purpose of use
- Doctoral dissertation
- Support type
- General call for applications
- Grant category
- Marketing, Competition, Communication and Consumer Behaviour
- Region
- Turku
- Fund
- Kaarlo ja Toivo Kankaan rahasto
