HomeProjectsTowards Matching Consumer Preferences with Motivation-Based Temporal Dynamics in Digital Channels

Towards Matching Consumer Preferences with Motivation-Based Temporal Dynamics in Digital Channels

Main applicant
FM Ville Salonen
Project name
Towards Matching Consumer Preferences with Motivation-Based Temporal Dynamics in Digital Channels
Amount
20 000 €
Year
2017
Purpose of use
Doctoral dissertation
Support type
General call for applications
Grant category
Digitalisation as a Business Enabler
Region
Central Finland