Home › Projects › The impact of brand misconduct on consumer-perceived brand equity: The moderating role of luxury perceptions
- Main applicant
- MA Mitra Moghaddam Salimi
- Project name
- The impact of brand misconduct on consumer-perceived brand equity: The moderating role of luxury perceptions
- Amount
- 5 000 €
- Year
- 2020
- Purpose of use
- Doctoral dissertation
- Support type
- General call for applications
- Grant category
- Future sustainable environment
- Region
- Central Finland
