Home › Projects › The combined importance of industrial brand equity and B2B strategic brand management in the context of value co-creation with international customers
- Main applicant
- MSc (Econ) Marina Kovalchuk
- Project name
- The combined importance of industrial brand equity and B2B strategic brand management in the context of value co-creation with international customers
- Amount
- 2 500 €
- Year
- 2020
- Purpose of use
- Conference trip
- Support type
- General call for applications
- Grant category
- Business Renewal
- Region
- Kuopio
- Fund
- Huugo ja Vilma Oksasen rahasto
