Home › Projects › The Antecedents of Advertisement Scepticism and Its Effects on the User Experience of Social Influence Features in the Context of Online Shopping
- Main applicant
- KTT Markus Makkonen
- Project name
- The Antecedents of Advertisement Scepticism and Its Effects on the User Experience of Social Influence Features in the Context of Online Shopping
- Amount
- 3 500 €
- Year
- 2023
- Purpose of use
- Conference trip
- Support type
- General call for applications
- Grant category
- Business Renewal
- Region
- Central Finland
