HomeProjectsTemaattinen erikoishanke: Growing influencer credibility to drive endorsement effectiveness

Temaattinen erikoishanke: Growing influencer credibility to drive endorsement effectiveness

Main applicant
MSc (Econ) Hoang Bao Chuong Nguyen
Project name
Temaattinen erikoishanke: Growing influencer credibility to drive endorsement effectiveness
Amount
13 000 €
Year
2024
Purpose of use
Doctoral dissertation
Support type
General call for applications
Grant category
Entrepreneurship, scaling and growth
Region
Central Finland