Home › Projects › Storytelling – an Examination of How Brand Stories Influence Consumers’ Brand Responses
- Main applicant
- KTM Eeva Solja
- Project name
- Storytelling – an Examination of How Brand Stories Influence Consumers’ Brand Responses
- Amount
- 20 000 €
- Year
- 2016
- Purpose of use
- Doctoral dissertation
- Support type
- General call for applications
- Grant category
- Marketing, Competition, Communication and Consumer Behaviour
- Region
- Uusimaa
