Home › Projects › Motivational drivers of consumer engagement with company content in social media. A cross-cultural perspective
- Main applicant
- PhD Agnieszka Chwialkowska
- Project name
- Motivational drivers of consumer engagement with company content in social media. A cross-cultural perspective
- Amount
- 2 000 €
- Year
- 2016
- Purpose of use
- Conference trip
- Support type
- General call for applications
- Grant category
- Marketing, Competition, Communication and Consumer Behaviour
- Region
- Vaasa
- Fund
- Huugo ja Vilma Oksasen rahasto
