- Main applicant
- KTM Kristiina Herold
- Project name
- Marketing as a Service: an Antecedent of Word-of-Mouth
- Amount
- 10 000 €
- Year
- 2015
- Purpose of use
- Post-doctoral research
- Support type
- General call for applications
- Grant category
- Marketing, Competition, Communication and Consumer Behaviour
- Region
- South Karelia
- Fund
- Niilo, Aisla ja Helena Hentolan rahasto
