Home › Projects › How multiple strategic orientations impact corporate brand performance of B2B SMEs?
- Main applicant
- MSc Muhammad Anees-ur-Rehman
- Project name
- How multiple strategic orientations impact corporate brand performance of B2B SMEs?
- Amount
- 18 000 €
- Year
- 2016
- Purpose of use
- Doctoral dissertation
- Support type
- General call for applications
- Grant category
- Marketing, Competition, Communication and Consumer Behaviour
- Region
- Southern Ostrobothnia
