HomeProjectsFrom altruism to egoism in marketing of sustainable lifestyles? – Subjective well-being as an egoistic driver for change towards anti-consumption of clothing

From altruism to egoism in marketing of sustainable lifestyles? – Subjective well-being as an egoistic driver for change towards anti-consumption of clothing

Main applicant
KTM Essi Vesterinen
Project name
From altruism to egoism in marketing of sustainable lifestyles? – Subjective well-being as an egoistic driver for change towards anti-consumption of clothing
Amount
24 000 €
Year
2022
Purpose of use
Doctoral dissertation
Support type
General call for applications
Grant category
Future sustainable environment
Region
Vaasa