Home › Projects › Exploring the effects of paid and earned media touchpoints on customers’ purchase decisions
- Main applicant
- Dr rer pol Tomas Falk
- Project name
- Exploring the effects of paid and earned media touchpoints on customers’ purchase decisions
- Amount
- 2 000 €
- Year
- 2016
- Purpose of use
- Conference trip
- Support type
- General call for applications
- Grant category
- Marketing, Competition, Communication and Consumer Behaviour
- Region
- Uusimaa
