HomeProjectsEmotional persuasion in advertising – analyzing dialectal language, visual images and their interplay in TV commercials

Emotional persuasion in advertising – analyzing dialectal language, visual images and their interplay in TV commercials

Main applicant
Filosofian lisensiaatti Katariina Mattila
Project name
Emotional persuasion in advertising – analyzing dialectal language, visual images and their interplay in TV commercials
Amount
23 000 €
Year
2020
Purpose of use
Doctoral dissertation
Support type
General call for applications
Grant category
Business Renewal
Region
Turku
Fund
Kaarlo ja Toivo Kankaan rahasto