HomeProjectsDecision Making Logic and Digitalization in Branding Strategies of Young Internationalizing Firms: The Role of Contingency Factors and Performance Consequences

Decision Making Logic and Digitalization in Branding Strategies of Young Internationalizing Firms: The Role of Contingency Factors and Performance Consequences

Main applicant
MSc Samuel Yaw Kusi
Project name
Decision Making Logic and Digitalization in Branding Strategies of Young Internationalizing Firms: The Role of Contingency Factors and Performance Consequences
Amount
15 000 €
Year
2018
Purpose of use
Doctoral dissertation
Support type
General call for applications
Grant category
Digitalisation as a Business Enabler
Region
Vaasa