HomeProjectsConsumer Perception of Brand Innovativeness: Antecedents and Consequences

Consumer Perception of Brand Innovativeness: Antecedents and Consequences

Main applicant
MSc (Econ) Wuraola Falana
Project name
Consumer Perception of Brand Innovativeness: Antecedents and Consequences
Amount
5 000 €
Year
2020
Purpose of use
Doctoral dissertation
Support type
General call for applications
Grant category
Business Renewal
Region
Uusimaa
Fund
Toimitusjohtaja Olavi Luumin rahasto