HomeProjectsBrands and Artificial Intelligence – When Is The Use of Artificial Intelligence Detrimental to Brand Equity?

Brands and Artificial Intelligence – When Is The Use of Artificial Intelligence Detrimental to Brand Equity?

Main applicant
DSc (Econ) Wuraola Falana
Project name
Brands and Artificial Intelligence – When Is The Use of Artificial Intelligence Detrimental to Brand Equity?
Amount
15 000 €
Year
2025
Purpose of use
Post-doctoral research
Support type
General call for applications
Grant category
Business Renewal
Region
Uusimaa
Fund
Kaarlo ja Toivo Kankaan rahasto