- Main applicant
- DSc (Econ) Gustav Medberg
- Project name
- Beyond the Service Encounter: Retail Bank Customers’ Independent Value Creation
- Amount
- 5 000 €
- Year
- 2016
- Purpose of use
- Post-doctoral research
- Support type
- General call for applications
- Grant category
- Marketing, Competition, Communication and Consumer Behaviour
- Region
- Uusimaa
