Home › Projects › Anthropomorphized Brand Role as a Concept of Industrial Brand: Effects on Brand Trust and B2B Relationship Performance
- Main applicant
- MSc (Econ) Marina Kovalchuk
- Project name
- Anthropomorphized Brand Role as a Concept of Industrial Brand: Effects on Brand Trust and B2B Relationship Performance
- Amount
- 10 000 €
- Year
- 2020
- Purpose of use
- Doctoral dissertation
- Support type
- General call for applications
- Grant category
- Business Renewal
- Region
- Kuopio
- Fund
- Katri ja Lenni Hongan rahasto
