HomeProjectsGrowing influencer credibility to drive endorsement effectiveness

Growing influencer credibility to drive endorsement effectiveness

Main applicant
MSc (Econ) Hoang Bao Chuong Nguyen
Project name
Growing influencer credibility to drive endorsement effectiveness
Amount
10 000 €
Year
2023
Purpose of use
Doctoral dissertation
Support type
General call for applications
Grant category
Entrepreneurship, scaling and growth
Region
Central Finland