HomeProjectsExploring the Interplay of Multiple Touchpoints in Omnichannel Customer Journeys: A Customer Experience Perspective

Exploring the Interplay of Multiple Touchpoints in Omnichannel Customer Journeys: A Customer Experience Perspective

Main applicant
MBA Isadora Gasparin
Project name
Exploring the Interplay of Multiple Touchpoints in Omnichannel Customer Journeys: A Customer Experience Perspective
Amount
26 000 €
Year
2023
Purpose of use
Doctoral dissertation
Support type
General call for applications
Grant category
Business Renewal
Region
Turku