Home › Projects › How do new categories establish themselves in market space dominated by socio-economic and culturally embedded categories? – A case of Oat milk vs Cow Milk
- Main applicant
- MBA Hardikkumar Ladva
- Project name
- How do new categories establish themselves in market space dominated by socio-economic and culturally embedded categories? – A case of Oat milk vs Cow Milk
- Amount
- 24 000 €
- Year
- 2023
- Purpose of use
- Doctoral dissertation
- Support type
- General call for applications
- Grant category
- Future sustainable environment
- Region
- Uusimaa
- Fund
- Kaarlo ja Toivo Kankaan rahasto
