Home › Projects › New Era of Brand Communication: Revealing Virtual and AI Influencers’ Impact on Consumers’ Brand Engagement
- Main applicant
- KTT Juha Munnukka
- Project name
- New Era of Brand Communication: Revealing Virtual and AI Influencers’ Impact on Consumers’ Brand Engagement
- Amount
- 80 000 €
- Year
- 2023
- Purpose of use
- Research group
- Support type
- General call for applications
- Grant category
- Business Renewal
- Region
- Central Finland
