HomeProjectsGrowing influencer credibility to drive endorsement effectiveness

Growing influencer credibility to drive endorsement effectiveness

Main applicant
MSc (Econ) Hoang Bao Chuong Nguyen
Project name
Growing influencer credibility to drive endorsement effectiveness
Amount
12 000 €
Year
2022
Purpose of use
Doctoral dissertation
Support type
General call for applications
Grant category
Other (as specified by the applicant)
Region
Central Finland