Home › Projects › Digital Marketing-Investigating the effectiveness of digitization of loyalty programs on customer loyalty in Finland
- Main applicant
- KTM Muniba Rauf
- Project name
- Digital Marketing-Investigating the effectiveness of digitization of loyalty programs on customer loyalty in Finland
- Amount
- 24 000 €
- Year
- 2022
- Purpose of use
- Doctoral dissertation
- Support type
- General call for applications
- Grant category
- Datatalous
- Region
- Central Finland
