Home › Projects › Investigating the Effectiveness of Digitization of Loyalty Programs on Customer Loyalty in Finland
- Main applicant
- Muniba Rauf
- Project name
- Investigating the Effectiveness of Digitization of Loyalty Programs on Customer Loyalty in Finland
- Amount
- 10 000 €
- Year
- 2021
- Purpose of use
- Doctoral dissertation
- Support type
- General call for applications
- Grant category
- Datatalous
- Region
- Central Finland
- Fund
- Eino Waltimon rahasto
