HomeProjectsData based marketing – Developing a strong analytical capability to support marketing decisions in SMEs

Data based marketing – Developing a strong analytical capability to support marketing decisions in SMEs

Main applicant
DSc (Econ) Johanna Frösén
Project name
Data based marketing – Developing a strong analytical capability to support marketing decisions in SMEs
Amount
100 000 €
Year
2020
Purpose of use
Other purpose
Support type
General call for applications
Grant category
Datatalous
Region
Uusimaa