Home › Projects › Towards loyalty program and their digitization in building customer loyalty in retail sector
- Main applicant
- Muniba Rauf
- Project name
- Towards loyalty program and their digitization in building customer loyalty in retail sector
- Amount
- 10 000 €
- Year
- 2020
- Purpose of use
- Doctoral dissertation
- Support type
- General call for applications
- Grant category
- Datatalous
- Region
- Central Finland
