HomeProjectsUnderstanding the Meaning of Social-Servicescape for Omnichannel Retail Brand Experience

Understanding the Meaning of Social-Servicescape for Omnichannel Retail Brand Experience

Main applicant
KTM Jussi Olavi Nyrhinen
Project name
Understanding the Meaning of Social-Servicescape for Omnichannel Retail Brand Experience
Amount
10 000 €
Year
2018
Purpose of use
Doctoral dissertation
Support type
General call for applications
Grant category
Digitalisation as a Business Enabler
Region
Central Finland