HomeProjectsThe impact of AI on Marketing Agility in the industrial B2B sector; the role of marketing AI competencies

The impact of AI on Marketing Agility in the industrial B2B sector; the role of marketing AI competencies

Main applicant
KTM Mikko Vesterinen
Project name
The impact of AI on Marketing Agility in the industrial B2B sector; the role of marketing AI competencies
Amount
2 000 €
Year
2024
Purpose of use
Conference trip
Support type
General call for applications
Grant category
Business Renewal
Region
Central Finland