HomeProjectsOnline trust in B2C and B2B markets: a cross-cultural research of measures, antecedents and outcomes

Online trust in B2C and B2B markets: a cross-cultural research of measures, antecedents and outcomes

Main applicant
KTM Heli Hallikainen
Project name
Online trust in B2C and B2B markets: a cross-cultural research of measures, antecedents and outcomes
Amount
20 000 €
Year
2017
Purpose of use
Doctoral dissertation
Support type
General call for applications
Grant category
Digitalisation as a Business Enabler
Region
North Karelia
Fund
Kaarlo ja Toivo Kankaan rahasto