Home › Projects › The adoption of marketing automation technology in the B2B sector: Identifying organizational challenges in the adoption process and how to overcome them
- Main applicant
- KTT Joel Järvinen
- Project name
- The adoption of marketing automation technology in the B2B sector: Identifying organizational challenges in the adoption process and how to overcome them
- Amount
- 1 500 €
- Year
- 2017
- Purpose of use
- Conference trip
- Support type
- General call for applications
- Grant category
- Digitalisation as a Business Enabler
- Region
- Central Finland
