HomeProjectsConsequences of Culture on Advertising and Branding Strategies and Operationalization of Culture for Cross-Cultural Advertising Research

Consequences of Culture on Advertising and Branding Strategies and Operationalization of Culture for Cross-Cultural Advertising Research

Main applicant
DSc (Econ & BusAdm) Salman Saleem
Project name
Consequences of Culture on Advertising and Branding Strategies and Operationalization of Culture for Cross-Cultural Advertising Research
Amount
10 000 €
Year
2017
Purpose of use
Post-doctoral research
Support type
General call for applications
Grant category
Other (as specified by the applicant)
Region
Vaasa