Home › Projects › Online trust in B2C and B2B markets: cross-cultural research of measures, antecedents and outcomes
- Main applicant
- KTM Heli Hallikainen
- Project name
- Online trust in B2C and B2B markets: cross-cultural research of measures, antecedents and outcomes
- Amount
- 20 000 €
- Year
- 2016
- Purpose of use
- Doctoral dissertation
- Support type
- General call for applications
- Grant category
- Marketing, Competition, Communication and Consumer Behaviour
- Region
- North Karelia
