HomeProjectsCustomer Journey Analytics: The Influence of Direct Versus Retrospective Data Collection Methods

Customer Journey Analytics: The Influence of Direct Versus Retrospective Data Collection Methods

Main applicant
Dr rer pol / PhD Jan F. Klein
Project name
Customer Journey Analytics: The Influence of Direct Versus Retrospective Data Collection Methods
Amount
9 000 €
Year
2016
Purpose of use
Post-doctoral research
Support type
General call for applications
Grant category
Marketing, Competition, Communication and Consumer Behaviour
Region
Uusimaa