Home › Projects › The role of culture in customer engagement with firm-generated content in social media – GLOBE framework perspective
- Main applicant
- PhD Agnieszka Chwialkowska
- Project name
- The role of culture in customer engagement with firm-generated content in social media – GLOBE framework perspective
- Amount
- 5 000 €
- Year
- 2015
- Purpose of use
- Conference trip
- Support type
- General call for applications
- Grant category
- Marketing, Competition, Communication and Consumer Behaviour
- Region
- Vaasa
- Fund
- Huugo ja Vilma Oksasen rahasto
