HomeProjectsService experience in customers’ everyday contexts: An investigation of customers’ experiences of smartphone apps

Service experience in customers’ everyday contexts: An investigation of customers’ experiences of smartphone apps

Main applicant
MBA Apramey Dube
Project name
Service experience in customers’ everyday contexts: An investigation of customers’ experiences of smartphone apps
Amount
4 000 €
Year
2015
Purpose of use
Doctoral dissertation
Support type
General call for applications
Grant category
Marketing, Competition, Communication and Consumer Behaviour
Region
Uusimaa
Fund
Xerox Oy:n rahasto