{"id":41281,"date":"2026-06-24T10:02:00","date_gmt":"2026-06-24T07:02:00","guid":{"rendered":"https:\/\/www.lsr.fi\/?p=41281"},"modified":"2026-06-28T18:37:30","modified_gmt":"2026-06-28T15:37:30","slug":"vahittaiskaupassa-menestyminen-vaatii-huippuosaajia","status":"publish","type":"post","link":"https:\/\/www.lsr.fi\/en\/donation-stories\/vahittaiskaupassa-menestyminen-vaatii-huippuosaajia\/","title":{"rendered":"Success in Retail Requires Top Talent"},"content":{"rendered":"\n

Broman Group<\/strong> has been in operation for more than 60 years and has supported society through donations for almost as long. Since the early 1970s, support has been provided to a number of organisations in North Karelia engaged in socially significant work. Supporting the well-being of the region has always been important to the company.<\/p>\n\n\n\n

Donations have also been made to the Faculty of Social Sciences and Business Studies at the University of Eastern Finland. Harri Broman<\/strong> has worked closely with the university and has been awarded an honorary doctorate in business studies by the University of Eastern Finland.<\/p>\n\n\n\n

Collaboration drives success<\/h2>\n\n\n\n

Since 2019, Broman Group has also supported the grant activities of The Foundation for Economic Education through donations.<\/p>\n\n\n\n

The company wishes the assets donated to the Broman Group Designated Fund to be awarded primarily as grants supporting activities at the University of Eastern Finland that promote entrepreneurship, as well as research and education in the retail sector.<\/p>\n\n\n\n

In 2025, Broman Group celebrated its 60th anniversary. To mark its anniversary year, the company decided to increase its total donation to one million euros.The Foundation for Economic Education\u2019s grant activities also received a share of this support.<\/p>\n\n\n

\n\n
\n

In 2025, the company\u2019s 60th anniversary year, Broman Group contributed an additional EUR 150,000 to the special fund bearing its name.<\/strong><\/p>\n<\/blockquote>\n\n<\/div>\n\n\n

\"\"
A commemorative plaque on the building\u2019s wall serves as a reminder of the company\u2019s history.<\/figcaption><\/figure>\n\n\n\n

\u201dThe Foundation for Economic Education is one of the very few channels in Finland through which we can support the kind of research and education that we\u2014and all other Finnish retail operators\u2014need. We are significantly behind countries such as Sweden, where there are large companies with international success and where business schools and companies work in genuinely close collaboration,\u201d says Harri Broman, Chairman of the company\u2019s Board.<\/p>\n\n\n\n

\"\"
\u201dRetail trade needs the support of top-level Finnish research and education, as well as close cooperation between the business community and higher education institutions,\u201d Harri Broman says.<\/figcaption><\/figure>\n\n\n\n

Thinking big leads to great heights<\/strong><\/h2>\n\n\n\n

Broman hopes that the donations made by Broman Group<\/strong> will be directed primarily towards grants that strengthen top-level expertise in international retailing in Finland.<\/p>\n\n\n\n

\u201cEducation and research in the retail sector in Finland need greater financial resources if we are to remain competitive internationally. We must have world-class research and world-class education. Only in that way can we attract top Finnish talent to companies and reach the top in international markets.\u201d<\/p>\n\n\n\n

\u201cResearch and education in business studies are directly linked to the economic well-being of the entire country. Donations are one way for us to contribute to work aimed at ensuring that Finland as a whole can succeed and prosper,\u201d Broman says.<\/p>\n\n\n\n

\"\"
Harri Broman on the left, Johanna Vesterinen, Chief Executive Officer of The Foundation for Economic Education, and Jari Lauronen, Chair of the North Karelia Regional Committee of The Foundation for Economic Education.<\/figcaption><\/figure>\n\n\n
\n\n

Text: Tiina Makkonen
pictures: Jami Ivanoff and Teemu Kuusimurto (personal profile of Harri Broman)<\/p>\n\n<\/div>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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